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7 Ways to Attract Buyers in the Off Season

11/10/2015

 
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Winter months are not known to be peak real estate markets. Most of us are settling in for the holidays and not thinking about moving. The good news is smart buyers are often looking to buy during this season. Here are 7 tips to help your home sell:

1. Provide pictures from other seasons
Houses don’t look as pretty in the winter with bare trees and brown grass. Find pictures of your house from Spring, Summer and Fall so buyers can see the outside at it’s full potential!

2. Set the right price
It can be tempting to aim high with your price. Sit down with your real estate agent and talk price. It is important to price your home to sell, especially in the off season. By setting the right price from the start you’ll save time and stress and attract the right buyers.

3. Spruce up the inside
Just because the yard looks drab during winter, doesn’t mean the inside can’t shine like new. Before listing your house make small updates to the interior. Paint walls (keep it neutral!), update kitchen and bathroom hardware, recaulk your bathtubs, update lighting fixtures, etc. These small projects can have a huge impact on the value and swift sale of your home.

4. Use a professional photographer
Work with your agent to hire a professional photographer to take your listing photos . Quality photos are often the difference between a busy weekend of showings and a slow trickle or no showings at all.

5. Make it bright
Winter months are sometimes dark and dreary. Warm up the inside of your house with bright lights. Replace all your lightbulbs with bright white bulbs, keep the heat on and consider keeping a fire in the fireplace. You want buyers to walk in and feel right at home!

6. Clean it up
Before you put your home on the market, use elbow grease to clean everything. Consider hiring a cleaning crew before your first showing so your whole house is spotless. Buyer’s are looking at house with a critical eye and you want yours to be perfect!

7. Talk to Your Agent
Our best tip is to sit down and talk to with your real estate agent to understand the market in your neighborhood. Denver’s market may be slowing down, but it’s still a hot one! They will know the best strategy for your area to help your home sell quickly and for top dollar.

Selling in the off-season may not be ideal, but there are buyers who want or need to buy. Set yourself up for success using our tips and you will could be out of your home and into a new one by the holidays!
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